LAPIZ shows the importance of giving small dogs Purina Dog Chow Little Bites

With a radio campaign full of humor, the Hispanic agency LAPIZ promotes dog food for small breeds, Purina Dog Chow Little Bites. In the commercial, there is a narrator who warns about the problems that can occur when you feed a small dog food for big breeds. Immediately we hear a small Chihuahua barking annoyed because he is being censored for his irritable mood.The messages ends with: Purina Dog Chow Little Bites, comida para perros de raza pequeña and the title of the piece is Beep. The campaign will compete in the Radio category of the 2015 Cannes Lions international advertising festival. The creative team responsible is: Laurence Klinger, CCO; Fabio Seidl, Executive Creative Director; Manuel Torres Kortright, Creative Director; Roberto Luque, Jonny Arcila and Ana Karina da Silva, copywriters; Sara Abadi, Accounts Director; Guillermo Betancourt, Accounts Executive; Ana María Matta and Brenda Martínez, Strategists; Bobby Gruenberg and Ken Gilberg, Producers of the agency and Onda was the production company in charge.Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.