Kellogg’s helps families making their days happier with the Great Days launch

Kellogg’s launches Dias grandiosos (Great days), a new digital platform with recipes, tips, articles and original content designed for the Latino woman and her family. The initiative consists of an online community accessible from any place and device as it aims to empower and inspire Latino women by bringing them happiness and optimism in every moment of their day. Kellogg’s is taking a fresh approach to connect to Latino families through stories about food and culture of true Latino mothers. Latino housewives are constantly looking for additional resources to help them in their decision making process, either for a new breakfast recipe or some tips to talking their children into eating healthy. The platform developed by Kellogg’s includes a great amount of information for easier access for families to new inspiration and solutions to make today, and every day, Dias grandiosos. “The proposal is based on understanding that Latino women are trying to find a balance between their cultural heritage as they explore a more American lifestyle. We help them find that balance” explained Christopher Rivera, Associate Head of Multicultural Marketing.