JWT wins KPMG’s global creative account

At the beginning of this month, rumor had it that the firm KPMG was holding a global creative review in New York and that J. Walther Thompson (JWT) was one of the contenders. Neither the client nor the agency could comment about the negotiation at that moment, but today it is confirmed that JWT and WPP beat out the other three holdings and obtained the account.An agency spokesperson confirmed that “J. Walter Thompson Company is thrilled to confirm that we will now be working with the KPMG team on a number of global marketing programs”.An internal memo highlighted that KPMG decided to expand their existing relationship with J. Walter Thompson and that “we will soon begin working with them on several major marketing projects globally, in addition to the work we already oversee in the United States”. He added that, “we earned this win — against teams from IPG, Omnicom and Publicis — because of the tireless efforts of a collaborative, blended team across J. Walter Thompson offices in New York, London and Düsseldorf, Mirum, Colloquial, and our media partner m/SIX.”