Judy Shapiro of EngageSimply: In 2016 marketing artistry will re-emerge dominating the business

For Judy Shapiro, CEO and Founder at EngageSimply 2016 will see a change in the industry, a paradigm shift that seems destined to go down in history as the year of marketing-doing. Shapiro explains that in 2016, marketing artistry will re-emerge, dominating the business and technology will be deployed only within the context of the user experience the artist had in mind. “In practical terms, the paradigm shift might seem subtle to outsiders but will be centered on ventures that power the business of marketing-doing in which, once again, marketing artistry can soar. These ventures will create the cross-process platforms where marketers can craft elegantly designed, operationally functional, multi-channel campaigns that curate welcome brand and user experiences.” She says that next year transformation will transcend limited tech functions of today into cross-process platforms that blend diverse marketing tasks, marketing artistry and meaningful metrics into business-friendly automation platforms that get on with marketing doing.