Jorge Chávez of IPG Mediabrands: Is a great honor to receive this global recognition for R3 Worldwide

Dodge Vision Ads of Cadreon Mexico was acknowledged as one of the 40 best campaigns of the world for R3 Worldwide. “It’s a great honor to receive this global recognition that only shows what Cadreon does every day with Mediabrands clients: uncover efficiencies by integrating quality inventories to the programmatic offer” said Jorge Chávez, Programmatic Director at IPG Mediabrands, LatAm. The consultancy firm R3 Worldwide reviewed hundreds of global cases and ADTECH 40 was rated as a collection of the best commercialization propelled by technology last year. Automation via programmatic was Dodge solution for its new car Vision. Whereas the majority of spaces were cannibalized by competitors, the success was achieved by the combination of finding differences between digital and traditional buying. “In five years’ time, CMO’s will spend more in technology than CIO since it’s considered that new digital demands are required for their function” Greg Paull, R3 Global Director assured. According to specialists, agencies are moving quickly towards integrating technology in mores aspects of their marketing initiatives.