Jonathan Nelson from Omnicom: We are moving into a new era in marketing

Jonathan Nelson, Global CEO Digital at Omnicom Group, stated in an interview his judgement on the evolution of the advertising industry. “We are really entering a very interesting time. It’s been 25 years now at digital marketing, and the area that we’re entering combines video with analytics, data, a global audience and a generation that’s been raised on iPhones. I think we’re really coming to a period where marketing sales and post purchases really come together in an interesting way” he expressed.For Nelson, clients are realizing there is a lot of differentiation between the work, “it’s not just creative work but also media work, data and strategy work. We’re seeing budgets go up because the types of people needed to deliver these interdisciplinary ideas are very rare and so they are getting paid more, clients are realizing its differentiating and so they are willing to pay more” he added.Omnicom has a series of specialized companies that give a holistic view of what a brand needs. “We are a large company with over 200 different brands and so we are constantly working on communicating our capabilities to our brands. We spend tens of millions of dollars on education programs, on bringing people together to share ideas and make connections between people, because ultimately it´s really people who come up with innovative ideas that break through and make a difference” he said. “If marketing is about delivering the right message to the right person, at the right time, on the right device, we’ve become very, very good on the media and analytic side of the equation. We are seeking to give the consumir a holistic experience” he ended.