Jereme Thomas of Quester: Our goal is to continue innovating tools that improve market research

Quester, the technology-based full-service market research company, has teamed up with Eki Communications to offer a mobile market research platform conceived to glean consumer likes and dislikes with a cultural slant.Users of the recently launched mobile research network called Survelytics can share their thoughts, ideas and feelings in a study and interact with Quester’s interview software, and can even submit photos, videos and audio. Languages available on the app are English (British, American and Australian), French, German, Mandarin, Portuguese and Spanish.“We thank our Eki partner for recognizing that there was a tremendous opportunity for our two companies to team up and fuse the worlds of mobile and market research technologies for optimum consumer engagement levels” says Jereme Thomas, IT director at Quester.Survelytics is the Quester interview program and is naturally conceived to be able to converse. It not only understands the consumers’ language, but can also intelligently obtain more information. Quester surveys can therefore capture the thoughts, ideas and emotions of interviewees.Up to now, more than 4 million consumers and professionals have used the interview software. Over the past four years, the corporation has carried out Hispanic multicultural market research using its online capabilities.