Javier Campopiano from Conill: The Hispanic market works for ideas that transcend borders

For Javier Campopiano, SVP and CCO at Conill, the Hispanic market is transforming and bets at another more international level. In statements to PRODU, he said that they are working for good ideas to transcend borders.“The Hispanic market is becoming less Hispanic to simply become a market and that is a merit of the people who work there. They understand that labels, as we are seeing in Cannes, are useless and that good ideas transcend barriers. Many people from our market are doing that with their work”.To add Lions to the agency is important, sentenced Campopiano, because they are earned for important clients such as P&G and Toyota. “That gives you an extra, a plus, because we all know they are longer and more complicated processes and how related it is to approvals. I don’t think it has more merits than other Lions, because each one has its story. For us, internally, it means a lot”.He explained that his roles in Conill and Saatchi & Saatchi Latin America complement each other, since in the first one, he is involved in all the activities of the agency, whereas in the second one he is in charge of supervising projects. “They are two different things, that for me complement each other, because they allow me to do something I like, to continue being involved in work and on the other hand, supervise people’s work so they do it better every day, they are two very different functions, but which complement each other in the same place”.