Isaac Mizrahi of Alma: Closer collaboration between ANA and AHAA would be a great help for the industry

Isaac Mizrahi, SVP and managing director of Alma, was interviewed by PRODU, as part of our ANA 2012 Special Coverage, about what his agency expects from the Association of National Advertisers’ 14th Annual ANA Multicultural Marketing & Diversity Conference.“It’s always good to attend the ANA conference because it’s a chance to hail the progress being made in the multicultural market, to discuss subjects that are important to the industry and to make contacts among our colleagues in the business. I’m always intrigued by the different points of view companies employ to develop successful multicultural marketing strategies – and I think that’s what makes the ANA conference so worthwhile, the chance to really learn about these diverse ways of thinking,” Mizrahi said.During the conference, Alma will also take part in the 12th ANA Multicultural Excellence Awards, having finalists in the Print category with advertising for The Clorox Company, in the Radio category for McDonald’s and in the Significant Results category with two entries, one for Rosetta Stone and the other for State Farm. “Having one client’s advertising chosen is already an honor, but having four the same year is incredible,” the executive said.Mizrahi said that clients today don’t have time to attend all the innumerable conferences on multicultural marketing that are available. “A closer collaboration between ANA and AHAA would be very helpful, since the conferences they organize are some of the most important in the industry,” he said.