Instagram’s carousel ads now include video

Instagram is expanding its ad carousel unit including now five separate videos, up to 60 seconds long. The photo-sharing app launched the carousel last fall, letting brands add multiple images into a swipeable format along with a link that directs people to the company’s website. The format has been a hit. People are 10 times more likely to click on photo carousel ads compared to a static sponsored post. Instagram hopes that including several videos will empower the tool in social marketing. Airbnb, Macy’s, ASOS, and Taco Bell are among the first brands to try the carousel and its possibilities. Taco Bell has won popularity with its recipes. Instagram has been enhancing the platform for its users. In March it extended the total possible length of videos from 15 seconds to a minute and also remodeled the Explore tab to show off more videos. Users will be enjoying the new ads in the coming weeks.