Impremedia launches digital platform for Latino millennial women

Impremedia announced the launch of ChicaFresh.com a new digital platform for Latinas with attitude, as part of its new project of products online, focusing on multicultural women between 20 and 35 years old. Chica fresh offers content in Spanish and English in the areas of fashion, beauty, relationships, politics, wellness, travel and culture with an intimate, analytical and human vision by a team of Hispanics who are aware of the need of useful and immediate information with a different perspective. “Chica fresh is a response to the latent need for an online platform specifically targeting multicultural women in America whose lives are in constant motion. The editorial board is composed of curious women, critical, social media enthusiasts who appreciate the concise, practical and well-written information that makes life easier and contributes when making decisions. That is the profile of the Chica fresh” Trilce Ortiz, senior digital editor ofChica fresh, said.”This initiative adds to our vision to continue offering content targeted to the interests of different audiences, in this case a segment of Hispanic women whose level of influence is growing,” Ivan Adaime, digital VP of ImpreMedia, said.