ImpreMedia’s total audience reaches 12.3 million

Amid the corporate transformation it began more than a year ago, impreMedia starts 2014 with a solid year-on-year growth of its total monthly audience of 31 percent across all its properties.According to Scarborough, ComScore and Simmons, impreMedia now reaches a total audience of 12.3 million, compared with 9.4 million in 2012. “Over the past year, we’ve made significant investments and have strategically realigned our resources to not only preserve our leadership in the print space but also be able to innovate with customized offerings across new and emerging platforms” said COO Francisco Seghezzo.“The remarkable growth of our total audience, the significant progress we’re making on the digital and mobile fronts, and the positive response and engagement we’re getting from audiences, strategic partners and advertisers reaffirm that all the hard work is paying off and that we’re on the right track” he said.The number of readers across its network of Spanish-language newspapers increased by an average of 5 percent compared with last year, spurred by double-digit growth in its weeklies La Prensa (23 percent, Orlando), La Raza (28 percent, Chicago) and Rumbo (21 percent, Houston).Meanwhile, impreMedia managed to reach more than 5 million Hispanic online and mobile visitors per month, an audience that represents the biggest percentage of its total audience composition with 44 percent.