impreMedia’s El Diario presents a new dynamic and modern design

impreMedia presented its new and very modern experience for El Diario readers, the oldest newspaper of the country in Spanish with daily circulation. The new editorial approach, available in the newsstands, celebrates and emphasizes the centenary mission of the brand: to give power through information and civic participation, with a renewed commitment to meet the Latino community’s needs and to continue being El campeón de los hispanos (The champion of the Latinos).“El Diario has always been an important part of the lives of our readers and the Latino experience of Great New York for more than a century,” Hernando Ruiz-Jimenez, El Diario’s general manager and impreMedia’s executive VP, said. “El Diario more modern and captivating is designed to increase the reader’s experience, at the same time it is integrated to the multiplatform environment we provide. El Diario is positioned to become a more visible and important presence in the media scenario of the XXI century.”The new image of this top publication reflects the commitment of impreMedia to invest in its main publications and to involve readers more. The new El Diario provides an even more attractive experience and reflects the integration of social media networks on every page.“This new editorial approach reflects aspects readers want and provides resources and tools they need to enrich and improve their lives today and in the future,” Juan Varela, impreMedia’s content VP, added.