Humana Music Strengthens Its Original-Music Platform Worldwide

A year ago, Happy Together launched the beta version of Humana Music. Sebastian Quirno, founder of both enterprises, recalled that the reception of this new original-music platform by the advertising market was incredible. “That’s why we decided to invest in a new site, much stronger and 100 percent created to offer D2C services worldwide,” he said. “Our target group includes multiple potential clients, from advertising agencies and content producers to independent entrepreneurs who need to produce original music for their projects in an efficient way and at the same prices charged by the big digital-music bookstores.” Quirno noted that Humana Music, being a 100-percent online, multilingual and universal service, adapts perfectly to this new age and more so to a world stricken by the coronavirus. “Our musicians and sound operators are based in Argentina, Mexico, Colombia, the U.S., Germany and Spain. The remote production mechanism was already a habitual part of our system. Now everybody works from home, but we were already equipped with the necessary technological resources to offer a service of the most excellent quality.” Humana Music offers the co-creation of custom-made original soundtracks, global rights in perpetuity, delivery of a multi-track recording that allows revision as often as needed, and at the same price as sound banks.