Heineken creates The Magazzini to aid emerging design talents

Heineken revealed details about The Magazzini, a new space to be unveiled at Milan Design Week on April 9-13. Heineken’s program offers new designers a platform to show off their work, attend educational workshops by day and festivities by night at the renowned event.Heineken global design director Mark Van Iterson said that ““at Heineken we are passionate about social design—the way design brings people together. That is what The Magazzini is all about. We love mixing it up, collaborating with people from all around the world and supporting emerging designers—they’re full of fresh ideas and unique perspectives. This will be a space to challenge and inspire us.”The experimental center will bring together such organizations and personalities as Designersblock, PechaKucha, designer Joshua Davis and the artist Matt W. Moore. Also participating in the Fuori Saloni will be the international platform for young designers Tuttobene. The invitation from Heineken was “the cherry on the cake” of this 10th anniversary, according to Tuttobene cofounder Victor Le Noble. For his part, Rory Dodd, cofounder of Designersblock, said “Heineken is a progressive brand that supports the work of young designers, as we do, so this collaboration is a natural fit. We’ve followed Heineken’s design projects in recent years and are excited to be part of the next chapter at The Magazzini.”