Havas Media Group announced a global alliance with Atlas Facebook

Atlas, service for publishing and measurement of Facebook ads that allows brands to reach people across multiple devices, has agreed on a global partnership with Havas Media Group (HMG).The agreement will have a strong focus on US and Western Europe, and will ensure the communications network that provides the ad server to its customers during 2015.The partnership will provide customers of Havas Media Group the Atlas platform through LatAm, Middle East and APAC. HMG now becomes the first company to announce a partnership of this scale and geographical reach.Atlas connection with Artemis platform data of Havas Media Group will offer customers the opportunity to accurately track all interactions that users have with a brand far beyond the sales index, taking into consideration all media.”Havas Media Group has spent the last 15 years as market leader by investing in data solutions driven by Artemis, their data platform. This partnership, along with customer data, will allow us to discover how people interact with brands and products as they travel across devices, ” Dominique Delport, Global General Director of HMG, said.The alliance has immediate effect with customers of Havas Media Group, hoping to work with the new platform in the coming months.