Harpoon Pictures opens doors in U.S. for Chilean director Cucho Olivares

Cucho Olivares believes that being represented by a production company is fundamental for a director to be widely accepted in any market. “It’s the best way for creatives and clients in a country to get to know our work,” he says.As a director of commercials, Olivares’ main goal these days is to offer striking interpretations and results in a very rich market that the director finds a perfect fit for his style. And is the reason why Harpoon Pictures is happy to give him the chance to work on projects in the United States.With a professional career spanning more than 20 years and with more than 600 artful commercials under his belt, Olivares brings to the production company his talent in the areas of graphic design, animation and 2D and 3D illustration. He also directs projects of video art, contemporary dance, multimedia installations and motion graphics.Olivares told PRODU of his intention to leave his mark on Harpoon Pictures. “I’m a director committed to efficient, responsible work, with my creativity focused on making each production a step toward landing the next one,” he said.There’s no doubt that Cucho, as friends and coworkers call him, will enjoy this latest stage in his career as he focuses on his greatest passion. “I believe that Harpoon Pictures is my best choice for entering the American advertising world. They have a fine reputation and vast experience, which I’m sure will serve as a guarantee for my work as a director,” he said.