Gustavo Razzetti of LAPIZ: We feel very proud for getting recognized for the work we develop

LAPIZ is the Hispanic agency with more Ojo de Iberoamérica 2015 nominations. Of 47 shortlist’s pieces, LAPIZ has 18 and two are listed in the Best Local Idea category. The festival is taking place in Buenos Aires on November 4th, 5th and 6th. Gustavo Razzetti, EVP and General Director of the shop told PRODU that this has been a very successful year for them in terms of creative recognition. They have won three Cannes Lions and other many awards in CLIO, FIAP, U.S.H. and El Sol. “We feel very proud that we are getting recognition with work developed for real projects and for real clients. Two years ago most were in mass media categories. Today is about integrated platform with strong digital and social media components as well as innovation in the way we used media” he said. LAPIZ’s SVP and Creative Director, Fabio Seidl, said that they’re really happy with the nominations, especially for the ones of Best Local Idea, because it was for two of their big clients: Allstate and Mexico Tourism Board. “This is the result of a year of hard work.” Razzetti highlighted that the tourism campaign in Mexico and #sendbadluck for Allstate did global market crossover and had a global impact. “It was a fantastic year overall. The key is no secret: true partnership with our clients and integration with all the departments of the agency” Seidl explained.