Gustavo Lauría of We Believers: Our Efforts To Stay Updated Were Evident at Cannes

According to Gustavo Lauría, co-founder & CCO of We Believers, the multicultural/Hispanic market was seen to be in constant redefinition at the Cannes Lions Festival. “There were ads of a very Hispanic nature and that is why they won, while others had such a universal appeal they could be used in any country. Markets do not have to be limited to what by definition the agency was founded to serve – we just have to do good advertising with good ideas and good strategies that enable brands to attract consumers, something Hispanic agencies do better and better every day,” he said. Since its launch, the agency has won a number of Lions at the festival. “Our efforts to stay updated were evident at Cannes,” Lauria said. The interview is part of the monthly report of FastFWD What’s on AdBusiness? Cannes Lions: Creative Identity of 2019.