Grupo Gallegos honored at the HAPE Awards with Best of Show plus two additional prizes

Grupo Gallegos was honored at the HispanicAd’s Hispanic Account Planning Excelencia Awards, or HAPE, during the AHAA Conference held in collaboration with FIAP and the Circulo Creativo.The Hispanic agency took home three prizes for its work with the California Milk Processor Board. The gold was in the category of Creative Development for Established Brands in the Hispanic Market, the silver was for Best Integrated Communication Campaign for a Product or Service in the Hispanic Market, and to top it all came the Best of Show award, the one and only time it will be bestowed at the HAPE Awards.The winning campaign inspires people to see life as a glass half full. Its multimedia platform focuses on kids returning to school and basically reminds parents how important it is for their youngsters to get a good night’s sleep to make sure they’re ready to tackle their studies. So the campaign shows the family ritual of parents getting their children into bed with “a glass of milk and a story before going to sleep”.”We are excited about the success and recognition of the work from our long-standing relationship with the California Milk Processor Board. Award-winning work is the result of great collaboration and trust. What we have produced with this client is a testament to those valúes”. said Andrew Delbridge, chief strategy and engagement officer of Grupo Gallegos.Since 2005, Grupo Gallegos and the California Milk Processor Board have won a total of eight HAPE Awards, including four golds.