Gravity4 starts operations in the Hispanic market

This technology and software-advertising company, headquartered in Silicon Valley, is making its innovative, full suite of enterprise applications available to U.S. Hispanic market. These applications will function in integrating Search, Native Advertisement, DSP, DMP, DCO, CRM, email marketing and real-time analysis.”Gravity4’s offer to brands that want to interact with the U.S. Hispanic market is immense. For members that have many factors in common but at the same time are divided into small groups with their own characteristics, programmatic buying will be key to entering into this market” said Hernán Rodríguez, VP LatAm & U.S. Hispanics.Currently, Gravity4 is business partners with Google and Facebook and has a diverse group of clients, including Spotify, Levis and Trip Advisor. “One of the most valuable offers of programmatic media buying is that these companies will receive free access to several of our marketing apps in the cloud” said Rodríguez.The U.S. Hispanic population is the fastest growing demographic in the digital market in the North American market. “This population sector has also shown an above average rise in mobile and internet use. With an 80% stake in social media and holding 66% of digital advertising interaction, there is evidence that investing in U.S. Hispanic digital advertising will prove a lucrative opportunity” added Rodríguez.