Glade announces new limited edition spring collection

The latest Glade survey indicates that almost 90 percent of Americans agree that aromas inspire emotions, and that even everyday aromas can inspire powerful emotions. The interface of fragrances and feelings led Glade to launch its new Limited Edition Spring Collection, inspired by the joyous spirit of rejuvenation that spring always brings.
”The changing seasons can really affect our sense of smell” says Rachel Herz, Ph.D., author of The Scent of Desire: Discovering Our Enigmatic Sense of Smell, who has been researching the intersection of smell, emotion, perception, motivated behavior and cognition since 1990. “Spring and summer are typically the warmest months of the year and, as humidity levels and temperatures rise, more odor molecules are released into the air. As a result, we smell more of what is around us and therefore can experience more emotional scent associations” she says.That is what Glade’s new line is all about. Go wild for spring, it says – free your imagination this spring. Here you have fragrances inspired by the abundance of joy that comes with the change of seasons, budding flowers and warmer days.Glade’s new Limited Edition Spring Collection is made up of five new fragrances: Lift Off, Live Loud, Splash Out, Let Loose, and Dig It.