Giuliano Stiglitz of OANA: The Latin American and Hispanic markets have become global leaders in growth and consumption

To PRODU’s Special Coverage of the Festival of Media LatAm 2012, Giuliano Stiglitz, CEO of Orange Advertising Network Americas (OANA), added his perception that the Latin American and Hispanic markets have become global leaders in both growth and consumption.“We see ourselves at an important moment, a turning point, where we as key players in the market have to join forces with our partners, agencies and advertisers in order to consolidate the sector and win the investments we all hope for. Getting started with the creation of real social media isn’t easy, but many companies are already doing it with excellent results,” Stiglitz told PRODU.Stiglitz said that those who seize the initiative now will be the ones who learn fastest and will be way ahead of the pack.In keeping with its leadership role, Orange Advertising Americas recently announced the launch of the Orange Ad Market, an innovative online ad exchange with real-time bidding (RTB) technology that specializes in the Hispanic segment.“We believe the Orange Ad Market provides easy, transparent access to an exceptional inventory of the Hispanic market that not long ago didn’t even exist,” Stiglitz said.The executive told PRODU that the Festival of Media LatAm 2012 has sparked great expectations for what people in the industry believe has become one of the most important events in Latin America and the Hispanic market in the United States for online advertising and technological innovation applied to the audiences in those markets.