Gerard Muskus of Rosetta Stone: Investing in the Hispanic market is a great opportunity that gets easier every day, though there will always be challenges

During the participation of Rosetta Stone as Hispanicize panelists, PRODU asked Gerard Muskus, Hispanic marketing manager for the language-teaching company, what he thought of the event and what future plans the company has in the Hispanic market.“Hispanicize gives a lot of visibility to everyone doing marketing in America. It shows once again that this industry is growing and gives brands and agencies the chance to show the progress they have made in reaching the U.S. Latino market, while also showing the general market how we’re growing,” Muskus said.Rosetta Stone began to formally target the Hispanic market in 2011 with the signing of Alma as its agency of record. Today the agency has transformed the company’s image completely, showing how this innovative learning system helps people adapt to a bilingual world, at home and at work.“Communication with the agency has been perfect. Alma is an agency of excellent quality with a phenomenal creative group. We’ve always had the same ideas and the same goals about where we want to take the brand,” he said.As for upcoming projects, Muskus said that “we’re working on the next campaign, which will obviously keep the same motivational tone for everyone who needs to learn English in the United States. We’ll also be talking a little more about our expansion in the global Spanish-speaking market,” he said.