Gender High on the Agenda for the Cannes Lions Audience

Cannes Lions have today announced the names of the participants of See It Be It 2015, the initiative that aims to highlight the existence of very talented creative women in the industry and accelerate their careers.From well over 200 nominations by agency leaders, 12 women have been selected after an intense two-week interview process. Hailing from all corners of the world, all are between six and ten years into their careers and in creative job roles, and have been identified as promising future creative leaders. The Festival will cover the group’s flights, accommodation and full-week pass and during the Festival they will meet with speakers, attend special talks, get tours of the jury rooms and have access to an exclusive mentorship event.The programme launched in 2014 following research showing that the number of female creatives attending the Festival reflected the low numbers of female creative directors globally. In the belief that this in turn results in gender-biased work which shapes culture, the Festival decided to put female creatives in the spotlight.“Every year Cannes Lions reflects our community’s most pressing topics. It’s clear gender equality, representation and female creativity are burning issues that are helping to drive the future of the industry,” says Philip Thomas, Lions Festivals CEO.