Future 100, trends shaping the future: a forecast by J. Walter Thompson’s Innovation Group

J. Walter Thompson’s Innovation Group disclosed its third annual Future 100 report that previews the top 100 defining trends of consumer behavior for 2017. It includes a range of areas, from Disability Advertising to Platonic Dating Apps. Future 100 foresees a 2017 full of new frontiers for consumers and new opportunities for brands. Other trends are “Vagina-nomics” and “Artificial Nature” to “Tech vs. the Trolls” and “Halal Tourism.”Future 100: Trends and Change to Watch in 2017 helps readers keep up with emerging consumer behavior with 100 original trend predictions from the Innovation Group. Each trend is delivered in digestible snapshots that explore how the trend is already showing up in consumer behavior today, that reflect it is growing more popular and an original analysis on why brands and marketers should be paying attention.Lucie Greene, Worldwide Director of the Innovation Group, said about the report: “Keeping up with shifts in the world today means keeping a pulse on what’s happening, and also anticipating what’s to come. So what makes the 2017 consumer tick? What would the 2017 horoscope for consumer behavior look like? We hope Future 100 offers brands, marketers and consumers alike the answers to those questions.”The trends are classified under 10 categories: Beauty, Brands & Marketing, Culture, Food & Drink, Health, Lifestyle, Luxury, Retail, Tech & Innovation, and Travel & Hospitality. Some of the highlights include: “Marijuana: The New Rosé?” on the use of marijuana for menstrual pain; “Second Skin” an invisible layer of polymers created by scientists at MIT and Harvard to counteract loss of elasticity; and “Retail Naturalism” related with making tech shops friendlier and more natural.