The Iberoamerican Advertising Festival (FIAP) announced the release of a preliminary activities schedule for its “FIAP 2036” focused on the industrys future. The festival will take place from May 18 to 20 at the Intercontinental Presidente Hotel in Mexico City. The event will open on Wednesday 18 with a welcome cocktail party. On Thursday 19, at 12:30 pm the Young Creative Marathon will begin where juries will select live the winners. At 3pm is scheduled the conference: “Never doubt that a story can change the world (In fact, is the only thing that has)” by Aurelia Garrido, Massimo Martinotti and Cecilia Vega Islas. At 4pm LatinWe will chair the panel: “Bloggers: Digital Humanization. The 20 years relationship brand-influencers-consumers.” At 5pm Wayra will talk about startups. Memo Renteria will talk at 6pm about his publicist career. At 8pm a cocktail will be held and at 9 pm a party. The closure day -Friday 20th- will begin with the Iberoamerican Cup judged live at 12:30pm. At 3pm the Mexican health secretary will present “Walking is Good”. The round table: “Female challenges” will open at 4 pm. At 5 pm Leandro Raposo will be giving his conference: “Given that these mysteries excel us, let us pretend we are who organized them.” The last talk “FIAP 2036. The next 20 years, today” will be at 6pm, to end the festival with a closure gala at 9:30pm.
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