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FIAP 2016 extended the deadline for registrations until April 29th
Manuela Walfenzao| 20 de abril de 2016
Leandro Raposo presentará una charla en el FIAP 2016
The 2016 Ibero American Advertising Festival (FIAP, according to its abbreviation in Spanish) announced that, due to several requests, they will extend the registration period for the awards until Friday, April 29th. Among the novelties of the festival is the participation of Leandro Raposo, Creative President and Founder of The Cyranos/McCann, with his conference Dado que estos Misterios nos Superan, Finjamos ser sus Organizadores (Since these Mysteries Overcome Us, Let’s Pretend to be their Organizers). FIAP describes Raposo as “a professional who has always been characterized by his different views and approaches to everything. He has always done everything in a more than successful way, in all the stages of his life as an advertiser. He has taken the agencies he has led to the highest places in rankings and kept them there through his incomparable talent, always aimed at innovation.”For this new edition, FIAP incorporated the Big Bang, five new broader categories that will serve to recognize the most important and effective communication values, with no extra cost for participants: Best Concept, Best Strategy, Best Use of Local Culture, Boldest Idea and Most Innovative Message. These awards will stem from all the others, and will not be segmented according to product, media or service. For the first time, the festival gives consumers a voice and vote. Through social media, audiences in the region will be able to choose the Message they Like the Most and the Most Convincing Message.
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