FIAP 2015 will be held in Mexico City following a strategic alliance with Roastbrief

As announced to PRODU months ago, after three consecutive years being celebrated in Miami, the Latin American Festival of Advertising moved to Mexico City to celebrate its 46th edition.The event will be held from April 22nd, 23rd and 24th in the halls of JW Marriot Hotel Mexico City Santa Fe.”The decision to move the FIAP to the city of Mexico is due to the interest of the Mexican market by having an international festival like FIAP, and the enormous growth and potential of the communication industry in this country,” Daniel Marcet, CEO of FIAP on the landing of the festival on Aztec land, said.”Reasons which, together with the important strategic alliance signed with Roastbrief, give us confidence that we made the right decision. Mexico is the second largest market in the region, and has grown tremendously in terms of advertising creativity,” he added.”For all this and the attractions we all know, is that the FIAP has decided to start this new stage there, which will be great news with regard to its structure, some of which will be seen in the next edition. Always keeping the spirit of having the most serious, honest and transparent award of the Latin American advertising industry,” he said.