Fernando Machado of Burger King: EatLikeAndy Successfully Sold The Brand’s Features

Burger King CMO Fernando Machado said the campaign Eat Like Andy, launched during the Super Bowl, achieved some of its most important objectives. “There were people who criticized the campaign and others who loved it. For us it was important that the campaign achieved the desired goals.” Without specifying figures, Machado, in the context of Advertising Week LatAm held in Mexico, said that one of the main goals was to sell the brand’s features. “We know the Super Bowl is a special event, because people do pay attention to the commercials, which was the reason for targeting that particular audience” he said. Before the campaign, the imitation of Andy Warhol eating a hamburger was already doing the rounds on social networks. “The idea was famous before our campaign started.”