Facundo Funes from Animal Music: We were very much motived by the idea of participating in the first miniseries on Instagram together with Toyota and Conill

Facundo Funes, founder of Animal Music, talked to PRODU about its participation together with Conill and Toyota in the first campaign of its type activated through the Instagram platform.The goal of the audacious adventure video starred by William Levy, was to publicize the new Camry 2015 model. In the campaign, made especially for social networks, users had the opportunity to choose how they wanted the story to end, by clicking on the different options that the plot offered through the captions in the videos.”We were very motivated by the idea of participating in the production of the first miniseries on instagram with a playful and interactive spirit that is going to draw users’ attention and thus connect them with the brand,” said Funes.For the musical producer, what is interesting about this digital initiative entitled #GranDecisión, is that it exceeds the limits that Instagram bears. “We thought it was very creative of the agency to find such a different way to use this means,” he added.”It is a joy that Toyota, together with its agency Conill, is encouraged to do this type of action that do the industry so well and boosts others to innovate, which is in the end what consumers are looking for,” concluded Funes.To see the original spot, visit {@toyotalatino;http://instagram.com/p/waSDgJzLMX/?modal=true} on Instagram.