Facebook Has 5 Million Advertisers

Facebook announced that 5 Million active advertisers are using its platform. The company reported 4 Million advertisers in September 2016, 3 Million in March 2016 and 2 Million in February 2015. Instagram announced 1 Million of its own advertisers earlier this year. More important than sheer numbers and scale to Facebook — so Facebook says — are the tools they are creating to empower these 5 Million businesses.Facebook’s Chief Operating Officer, Sheryl Sandberg said in an interview with Reuters that the number of ad buyers was an important milepost, showing that Facebook has room to grow despite its massive scale.”Small businesses provide such important products and services, but they also are a huge engine of job growth in a world where job growth is increasingly uncertain and something people really worry about” Sandberg said.Among the 5 Million advertisers, the biggest industries are e-commerce, entertainment/media and retail, the company said. Some 75% of them are outside the United States, and its fastest-growing markets are India, Thailand, Brazil, Mexico and Argentina, the company said.