Esteban Sapir of La doble A: I like to tell emotional little stories

Esteban Sapir, partner and director of the Argentine production company La doble A, spoke with PRODU at Cannes about his work and the recent alliance established with The Cortez Brothers as representatives of the director in the U.S. Hispanic market.“We’ve had that representation for a relatively short period and it’s already borne a lot of fruit. I think it’s an excellent opportunity to open new markets, new production possibilities, and above all the U.S. Hispanic market is very large and full of creativity” Sapir said.“I feel this market is improving and gradually establishing its own identity, so it’s a really good thing to be able to participate in that as a producer and director” he said.About Sapir’s profile as a director, he said “my reel has quite a variety. I believe the main strength of my work lies in the image, in the aesthetics and in the development of a storyline in a very visual way. I also like stories where the characters touch viewers’ feelings, commercials that are quite emotionally moving and in which we get close to the characters, and I guess above all I like to tell little stories”.As for his source of inspiration, Sapir said he’s a movie lover. “More than anything I’m a director who, despite working in advertising, is inspired by the world of film” he said.