Encuentros and Baile are Brazil’s international campaign spots in the World Cup

Brazil presented its new international advertising campaign for the FIFA World Cup 2014, produced by the Ministry of Tourism through the Brazilian Institute of Tourism (Embratur), which includes two spots {Encuentros y Baile;www.youtube.com/watch?v=45ZeObmW1gA}, broadcast in 113 countries and estimated to reach 1,300 million people.With this initiative, the country invites tourists to enjoy their many cultural and natural destinations, as well as their passion for dancing and football. Both commercials are looking for underlining the different characteristics of the country.“Our country’s hospitality invites tourists of all the continents to visit us. We are specially prepared, knowing that Brazil will be the scenario of the greatest sport event, with a forecast audience of 600,000 foreigners in our territory and other 26,000,000,000 of viewers around the world and the campaign is an advance of all that Brazil offers,” Vicente Neto, Embratur’s president, said.The Encuentros spot presents the Brazilians’ human warmth, energy and hospitality, as well as the country’s natural beauties and the cultural and gastronomic experiences. The once famous jingle sung by Ivete Sangalo stands out in a new version.Baile is another of the commercials that underlines the country’s unique attractions, it is focused on promoting the Brazilian lifestyle, the passion for football, their people’s warmth and happiness, as well as their taste for music and dancing.