Downy promotes hugs in their new campaign

Generally, it is said that hugs mean more than a feeling: they are the way humans connect with others closely. Nevertheless, studies have shown that our society could not be hugging enough to realize all the emotional benefits of it. That is why Downy encourages hugs in their recently launched video #HugMore.In the spot, four couples of sisters, twin brothers, best friends and lovers were asked why their connection was so special. Besides, they were asked to hug during 20 seconds to show how their connection increased and the power of a hug was dramatically evident in their facial expressions and sighs. Downy was also there to make sure the tissues that surrounded hugs were soft and smelled fresh to encourage long hugs.The brand along with spiritual master and motivational speaker, Lisa Haisha, interviewed the couples for the video. “After watching the Downy #HugMore video, TV public will have the chance to witness the powerful benefits of a significant hug,” Lisa Haisha commented. “Working with these inspiring couples was a great reminder of the importance of a simple and warm hug can have in our lives.” To know more details, you can follow @Downy on twitter and help them promote hugs with the #HugMore hashtag. Besides, you can visit the web page of {Downy;www.YouTube.com/Downy}.