Dieste translates parent’s dreams for their children into a radio campaign

Dieste, the Hispanic agency in the US, made a radio campaign for Alimentos Goya, which depicts the great dreams and expectations parents have for their children. The concept is that when people have children, they know they are intended for great things and nurturing them with Goya grains they are preparing them for even better things.The campaign is full of humor because it plays with the idea that sometimes parents exaggerate babies´ small actions. Hence the names of the pieces: Athlete and Artist. The idea will compete in Cannes Lions 2015 and was made by: Paco Olavarrieta, CCO; Ciro Sarmiento, Executive Creative Director; José Benitez, copywriter; John Costello, Executive Producer; Giovanni Villamar, Mageline Concepción and Jenny Gómez, accounts team and Personal Music, sound studio. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.