Diageo is seeking a digital agency

Diageo, the alcoholic beverage giant, is seeking a digital agency to handle all its brands in Europe. Smirnoff and Bailey’s are some of the brands on which they will place the biggest marketing efforts. The winning agency will develop a digital marketing strategy for Diageo. The company’s priority is to offer a better experience to their web site users. At this point agencies have already presented their proposals, but haven’t had an answer yet. In the process, there have been no intermediaries. Marco Preda, General Manager for Digital and Ecommerce at Diageo Europe, said: “We are in the process of selecting a digital content agency to support us as we look to streamline and tailor our ecommerce content and channels, improving the user journey.”Since May, Diageo is looking for a creative agency to work on its brands Baileys and Gordon’s, after it parted ways with BBH. This agency also managed their brand Johnnie Walker, an account they lost in December 2014.