Deb Maltzman from KBS: Let’s Burger Gives Red Robin A Voice That Invites People To Join The Conversation

Red Robin Gourmet Burgers and Brews launch a global campaign that celebrates the experience of enjoying a hamburger. Red Robin expects to position hamburgers as an extra reason to share with family and friends. The campaign titled Let’s Burger, made by KBS is focused on enjoying “burgering” and the concept that hamburgers are something that people make, a verb and an action. “The campaign gives Red Robin a voice that invites people to join in the conversation and change the hamburger you eat into something you do” says Deb Maltzman, Creative Director and Copywriter at KBS. Let’s Burger includes elements for TV and digital video, content through Facebook, Instagram, Twitter, YouTube and Snapchat. “We are excited to have the debut of our campaign Let’s Burger and raise Red Robin as the experts in hamburgers. The Red Robin experience exceeds the hamburger element. This is about inviting people to let themselves be carried away and enjoy the experience that makes Red Robin unique” explains Jonathan Muhtar, SVP and CMO at Red Robin.