DAVID Miami Creates Connected Whopper For Burger King Using Google

DAVID Miami presented its most recent work for Burger King titled Connected Whopper, where they used a single frame, only one actor and 15 seconds to promote the virtues of the classical Whopper. The spot invites consumers to get familiar with the ingredients in the brand’s most renowned hamburger, but because of the limited time frame, it suggests viewers ask Google for a description. Consumers are summoned to resort to the voice-activated speaker, Google Home to complete the message. Within hours of its debut, Google Home disabled the device from responding to the ad. However, when a person in real life asks about the Whopper, however, Google Home will still provide the top Wikipedia entry.The Cannes Lions Festival of Creativity named Burger King Creative Marketer of the Year 2017. The award recognizes the company’s philosophy of embracing and encouraging creativity, consistently delivering ideas that have carved out new pathways for the industry on a spectrum of platforms, including PR, activations, digital, branded content and even product.