Danny Fleishman of Aflac: We understand the power of the Hispanic market

Danny Fleishman, VP of sponsorships, emerging markets & philanthropy at Aflac, talked with PRODU after the recently announced launch of the commercial Rueda de Prensa (Press Conference), one element of an integrated strategy to raise awareness of the brand in the Hispanic market.Conill is the Hispanic agency handling the account. “They specialize in the Hispanic market and have wide experience – and success – in developing campaigns that speak to the needs of specific consumer segments. It’s important to partner with an agency that really understands the market and is familiar with all the different media for speaking in Spanish with consumers in a culturally relevant way,” Fleishman said.The executive said that this campaign seeks to educate Hispanic consumers about Aflac in Spanish through a range of advertising media including television, radio and digital platforms, so potential customers will really understand the true value of the brand.Summing up, Fleishman said that “Aflac understands the power of the Hispanic market, and the results of the 2010 Census have made even clearer the opportunities to be had by targeting this segment.”