MERCADEO Versión en español

Crafty Chica shows product line with Latino focus to celebrate the Hispanic Heritage Month

Patricia Molina | 19 de agosto de 2014

La línea de productos está diseñada por la artista y bloguera reconocida, Kathy Cano-Murillo

The power of the Hispanic market is revolutionizing the industry of arts and crafts. The Crafty Chica is celebrating the Hispanic Heritage Month in September with the launch of its product line with the Día de los muertos (Day of the Dead) topic, through iLoveToCreate.The product line with Latino approach is designed by the renowned artist and blogger, Kathy Cano-Murillo, and includes beautiful fixtures of bright colors, papers, embellishments, and themed crafts kits around the popular Mexican holiday, Día de los Muertos. Cano-Murillo has an award winning website, {Crafty Chica;www.CraftyChica.com}, which has more than three thousand craft tutorials. As a so-called All-American-Latina, her mission is to promote creativity through positivity, which she makes with uplifting blog entries every day.”Latino women are becoming very influential voices in the industry of arts and crafts,” Kathy Cano-Murillo, the Crafty Chica, said. The impact of the Latino community is proving to be highly influential in multiple business scenarios, according to a 2012 Nielsen report. “In the celebration of the Hispanic Heritage Month, we support the community with a Crafty Chica product line of high quality that promises to give consumers an easy and joyful creative experience,” Valerie Marderosian, VP of iLoveToCreate, said.”I am very proud to work with such an innovative company. I love that they appreciate the value and opportunities that the Hispanic market has to offer.”

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