Conill, Toyota and Katy Esquivel Succeed at the PRODU Awards

In the first edition of the PRODU Awards, the winning campaign in the Advertising Category: Best Transmedia Campaign with Influencer was: #VayamosJuntos from the Hispanic agency Conill for Toyota and the youtuber Katy Esquivel, represented by LatinWE. In this piece, Katy Esquivel travels to Mexico to share experiences with the soccer player Rafael Márquez. Under the slogan: “The colors we represent doesn’t matter when we are Latino fans. We live our victories, defeats, and feats together. Take the Toyota Latino ride. Let’s win!” the two characters live around soccer. On her YouTube channel, Katy Esquivel has more than 2 million followers and her videos sometimes reach one million reproductions.