Conill promotes Argentinean film in the US with an ad

Conill proposed a different approach to promote the Argentinean Film Festival in Los Angeles: Argentina New Cinema. Through a commercial full of black humor, they supported the petition of the General Consulate and the Centro de Promoción de la República Argentina en LA (Center for the Promotion of the Republic of Argentina in LA). The spot presents a father that is in a hospital and is not sure of wanting to be a father nor does he know how to deal with it, he feels a bad guy. After, he confesses that it all made sense when he discovered what name he would call his child, which comes from a great American movie. The ad closes with Your movies changed our lives, let ours do the same. This film is competing in the 2015 Cannes Lions Advertising Festival. The team responsible for the commercial is: Javier Campopiano, SVP, CCO and writer; Hernán Cerdeiro, VP, Creative Executive Director and Art Director; Mario Granatur, VP and Creative Director and Lourdes Caballero, Producer of the Agency. The making was under the responsibility of Paraná Films and Dos Ex Maquina directed. The sound design is by Animal Music. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.