comScore and Weborama partner to improve measurement of video viewability on mobile devices

comScore announced a global integration with Weborama, that enables media buyers and sellers to measure video viewability by leveraging comScore validated Campaign Essentials and the tools in Weborama’s platform.This integration allows joint customers to measure HTML5 video viewability on desktop and mobile. It also offers a simplified process to tag vCE campaigns directly in Weborama’s system for efficient campaign setup and management.”As digital video advertising continues to grow with higher adoption and demand, media buyers need to make sure that their ads have the opportunity to be seen” explained Duncan Trigg, SVP Advertising at comScore. “We’re thrilled to have developed this integration with Weborama, bringing more transparency to our clients and the industry.””We are pleased with the results of this integration with comScore” says Roberto Carnazza, Country Manager of the Italian branch of Weborama. “Not only because it is a further demonstration of the technological capabilities of our company, but also because the development was carried out entirely in Italy; all at further proof that Weborama is in many ways a breakthrough global competitive company.”