Coca-Cola Latin America launches new global campaign asking people to go crazy

In its continued commitment to spreading joy and optimism around the world, Coca-Cola Latin America surprised its audience with its new global campaign Volvamonos Locos (Let’s Go Crazy). The commercial was launched on YouTube by Coca-Cola and has had more than 2.5 million hits.“The world is so upside down that when people do kindly acts for strangers, they can well be considered crazy – and that is exactly the kind of craziness the world needs these days. That’s why we decided to tell these extraordinary true stories, to inspire society” said Guido Rosales, representative of integrated marketing communications at Coca-Cola Latin America Group. “The spot shows that everyone can do great or small acts of generosity to help build a better place to live”.Creation of the campaign Locos por el Bien (Crazy People Doing Good Things) was led by Gaston Bigio, regional creative director of Ogilvy Latina, and launched by Ogilvy Brazil. The commercial was shot in London, Cape Town and Buenos Aires by Oscar-nominee Henry-Alex Rubin of Smuggler Films and was edited by Saar Klein, who has three Oscar nominations.