Chris Butler of Chase: In 2013 we seek to strengthen and expand the work we’ve been doing for the Hispanic community

Chris Butler, multicultural segment director at Chase, gave PRODU his views about the bank’s growing emphasis on brand strategies for the Hispanic market and the response it is getting from the U.S. Latino community.“The success of our products, the increase in deposits at our branches and consumer confidence in the quality of service they receive from us are excellent signs of the support we’re getting from the entire universe of consumers, including our Hispanic clients,” Butler said. The executive said that this year has seen major developments in the bank’s strategy with the launch of the Chase Liquid prepaid card, branded content featuring the bank’s products in the telenovela Mi Corazon Insiste (My Heart Insists) on Telemundo, plus a new website.“Our goal for 2013 and the following years is to strengthen and expand the work we’ve been doing. The launch of our new website is a great step forward, and we hope to keep improving the way our clients access their accounts, whether through a branch office, by telephone, at our ATMs or over their mobile phones. We hope to keep providing a superior standard of service and innovation – something our clients are already used to,” Butler said.