Charles Godbold from IPG Mediabrands: I will develop the best solutions for first-rate auditing

Henry Tajer, CEO at IPG Mediabrands, announced the appointment of the renown media auditor Charles Godbold as global director of Media Intelligence Systems. Godbold will assume this new position in Mediabrands based in London.Tajer rated Godbold’s hiring as a great hit for the company. “His appointment brings us the dual advantage of world-class knowledge, combined with world-class benchmarking technology. This propels us forward to offer ever better solutions for our clients.”With the increasing automation of media trading, Mediabrands is conscious of the need to monitor and benchmark TV and digital trading in real time so that we can continue to optimize client investment. Godbold has over 20 years’ experience in developing and implementing world class media auditing solutions in many of the world’s largest advertising markets.”Mediabrands is certainly the right place for me to continue to develop and apply best practice techniques” said Godbold.