Cesar Agost Carreño of Ogilvy Mexico-Miami: Our Prestige Is Multiplying In The Competitive U.S. Hispanic Market

Ogilvy Mexico-Miami is one of the ad agencies with the greatest influence in the region and one of the most successful strategic moves the multinational has made in recent years. According to César Agost “Checha” Carreño, co-CEO of the agency, today the office tripled its business. “What’s most important is how our energy and prestige are multiplying within the very competitive Hispanic market,” he said. In recent months the agency won some important new clients including Rappi’s regional account, while turning out some powerful creative projects in the region such as Andate, the recent campaign for Assist Card, which a few days after its launch already has a large organic presence on social networks. “It was a question of defining where we wanted to go, and that, plus a slight focus on resources, landed us some great results,” added the agency’s co-CEO Verónica Hernandez. She added that while the Mexican market has generally had a difficult year due to the uncertainty that comes with political change, the election of a new president tends to bring the kind of economic rebound that now is being experienced. “Things are moving along, new businesses are starting up. Stabilization and confidence have been taking shape and we have a lot to be optimistic about. We Mexicans have learned to turn crises into opportunities and, for example in Ogilvy, we organized a series of discussions about it” Carreño said.