Casanova Pendrill launches Octavio for the California Lottery

“Give your life an upgrade” is the concept of Casanova Pendrill’s most recent work for the SetForLife Scratchers with the ad {Octavio;www.produ.com/publicidad/videos/index.html?Noti=10502}. The commercial tells the story of a young man called Octavio, who, after winning the Set for life Scratchers, starts allowing himself small to big treats. Creativity was under the responsibility of the Hispanic agency team, general direction by Elias Weinstock, and the shooting took place in Los Angeles for two days. It was directed by Pablo Fusco from BlackVan Films.”Usually lottery ads show people becoming millionaires over night. But the nature of this product required us to tell a different story, that is how the concept of ‘Give your life an upgrade’ was born”explained Andrés Munera, Art Director.