MERCADEO Versión en español
Cannes Lions welcomes more brands than ever to the 2019 Festival
Manuela Walfenzao| 9 de junio de 2019
Philip Thomas Cannes Lions
Cannes Lions has today announced that more brands will participate in this year’s Festival than ever before. Global brands come to Cannes Lions to learn how to use commercial creativity to drive business performance. An expanded brand-focused content programme, includes the one-day Brand Marketers’ Creative Summit on Thursday 20th June. Keynote speeches from members of the Cannes Lions / ANA CMO Growth Council will deep-dive into the key challenges and insights facing today’s marketers. Cannes Lions celebrates the breadth of creativity from across the industry landscape. An international mix of global and independent agencies come together with media owners, technology companies and entertainment networks for five days every June. This year, over 100 global brands will speak on the stages – an increase year-on-year from 57 in 2017 and 85 in 2018. Unilever CEO, Alan Jope, will share his vision for the role of the marketer to solve global problems; and CMOs from P&G, Facebook, Verizon and Diageo will discuss the changing landscape for today’s marketers in the Wake-Up with the Economist sessions. A notable rise in Direct to Consumer (DTC) brands talking on stage this year, will bring insights on how to use creative retail approaches through digital channels. They include: Away; Hubble; Bonobos; Brandless; Candid Co. and Hint Water. Philip Thomas, Chairman of Cannes Lions, said, “Every year, Cannes Lions welcomes more brands to the Festival, because the evidence is clear: creativity drives business results. Our extended content programme enables more companies to be heard on the global stage and to learn the tools to future-proof their business through creative excellence.” The Brand Marketers’ Creative Summit, supported by CBSi and TIME, is where industry experts and CMOs come together to accelerate creative effectiveness for the year ahead, and assess the need-to-know trends and themes that impact decision-making. The day kickstarts with an informative session hosted by TIME: The State of the World and Its Impact on Business, led by four leading TIME social and current affairs editors. Influential members of the CMO Growth Council will also present keynotes, announcing findings and recommendations from the Council’s 2019 four priority areas: Brand Innovation & Creativity; Data & Technology; Talent & Organisation; and Society & Sustainability. The CMO Growth Council, in partnership with the ANA, features 25 CMOs from some of the world’s biggest global brands. Chaired by P&G Chief Brand Officer, Marc Pritchard, the council represents the collective agenda of a unified community of marketing’s leaders. Bob Liodice,Chief Executive Officer of the ANA, said, “The launch of the CMO Growth Council at Cannes Lions last year engineered a huge tipping point that empowered marketers to take control of their industry. Our global call to action now, is to activate the worldwide community of CMOs in the active pursuit of the Council’s goals and objectives.” Cannes Lions has also reported an increase in brand engagement across the Lions awards in 2019. Jury members hail from innovative global companies, such as: Samsung, LEGO, Amazonand Alibaba; and Consultancies, including: Deloitte, IBM iX and McKinsey. The Creative Brand of the Year Award is a new special award launched in 2019, specifically designed for individual brands that push the boundaries with their creative marketing decisions in different regions around the world. It’s an opportunity to celebrate the bravery and forward thinking of both the individual brand and the offices within agencies that work directly on that brand producing ever more creative ideas.
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